Head of Engineering β Digital Transformation Leader β Venture Builder
diego@mibstar.co.uk π LinkedIn π mibstar.co.ukπW/Sussex, UK
Diego MooreA highly versatile Polymath Technologist with more than 24 years of experience delivering innovative digital products across agencies, startups, and enterprise environments. Able to bring a unique blend of technical depth, creative vision, and strategic thinking β shaping polished user experiences and scalable architectures across diverse technology stacks (.NET, LAMP, Java, MACH) and platforms (CMS, e-commerce, CRM, Mobile, IoT, Cloud Native).
With a proven track record in pre-sales, consulting, and full product lifecycle delivery, I thrive in fast-paced, high-impact environments. I posses a leadership style that is both hands-on and collaborative, fostering high-performing teams and driving excellence in engineering practices.
Key Strengths:
Mibstar Ventures π London β³ 2016 β Present
A boutique Technology Consultancy, Mibstar Ventures My personal Venture Building vessel Iβve established to capture on-going collaborations in start- up capacity over the years some of which are stealth or incubation phase.
Previous projects below
Monks Technology Services (formerly Zemoga) π BogotΓ‘ / Remote β³ Sep 2019 β Jun 2024
Returned to Zemoga (now Monks Technology Services) to re-establish the strength of the backend development practice. I was part of the pitch team for their largest opportunity in their then 17 year history, a ramp-up of 150 team members for Morningstar to nearshore their offshore dependency with China.
This coincided across the company with increased complexity in engineering projects and a particular focus in the FinTech sector and the associated due diligence and standards such as ISO certification requirements.
Highlights & Accomplishments:
Key Clients:

Hello Daisy (via Mibstar) π London β³ Oct 2018 β Aug 2019
Having engaged previously on two occasions with Hello Daisy I was asked to come on board to cover for their CTO while an A series round was raised. My responsibilities included:
Mibstar Ventures π London β³ Jun 2016 β Sep 2018
Having been empowered with my experience at Seth Godinβs AltMBA I pivoted Mibstar (formally Mibstar Technologies) to focus on Ventures where Iβm able to apply my experience and passion for building digital products in start-up environments.
The variety of the ventures is indicative of the importance of spending time on projects I have an affinity towards. Some of them Iβve been able to help ship include:
Venture Building β FinTechnovation incubators Providing Venture Builder & Consulting Services to a group 5 incubators from Surrey Incubation & The Surrey 100 Club. All under the auspices of the FinTechnovation Group. Due to NDA restrictions I can only disclose that these 5x incubators will provide Financial Services to professionals (including a peer-to-peer lending platform) alongside work based Financial Education using online platforms and video production services.
β Engaged with the charity ahead of building their first mobile app. My initial review led to recommending a project pause to reassess underlying assumptions. Facilitated workshops with the Digital Team, Directors, and International Team. Together, we mapped missing objectives and developed a concept supporting Digital as an additional channel to increase touch-points between sponsors, the charity, and sponsored children.
Diagri β Internet of Things / Mobile Web App An Internet of Things (IoT) start-up providing smart monitoring solutions for livestock; tracking and detailing animal location and movement. I was brought in to support the founder and the 3rd party which had been building the prototype for the previous year without completion. Having developed a Product specification, associated road-map and Technology stack aligned to AWS best practices I was able to introduce and handover to the AWS Activate Start-up team to build a production version.
The Unit (via Mibstar) π Brighton β³ 2015 β 2016
I was brought in to bolster the Technology team of this independent UX and Design agency, which was increasing their Financial Sector clients as well as expanding to larger and more complex projects.This required some insight and experience throughout from the pitch process all the way to implementation. Leading and expanding the relatively young team from front-end prototyping projects to full implementation of transactional e-commerce sites with associated integrations.
Establishing modern development practices, leveraging new tooling (Atlassian, AWS & fortrabbit), frameworks (Laravel & Drupal 8) and working collaboratively with client-side Architects (esure).
Key Clients:
Mibstar Technologies π London β³ Mar 2015 β Apr 2015
Working alongside a digital consultant as technical consultant supporting the newly appointed Chief Digital Officer of a FTSE-250 wholesaler that was undertaking a re-platform for Booker Group PLC.
I continue to provide support to several start-ups, with a focus in the shadow-banking sector and related FinTech industry where weβre currently in the final stages of a 2 years FCA accreditation process for our platform.
Precedent π London / Cardiff / Edinburgh β³ 2013 β 2015
End-to-end technical consultant working alongside other business strategy and UX consultants, during all phases of delivery of digital strategies for Precedent clients.
My involvement started early at the pitch process supporting new business as well as during discovery and definition phases. I worked to establish technical solutions through client stakeholder workshops in order to define the requirements and subsequent solution design.
Gathering input from technical analysts and platform leads, I established best practices within Precedent.
Key Clients:
Diego is great to work with, he brings attention to detail and insights into his work from the experience has from working on so many projects. He is keen to bring people together and work as a team to deliver...
I find Diego is hard-working and very keen. I can recommend him as he is great to work with.
Hardip Bhamra β Managing Director (UK), Precedent
Zemoga π BogotΓ‘ / NY β³ Feb 2012 β Sep 2013
In addition to leading the App Development department I took responsibility over the Technology Operations team as well as being active within the Sales support structure previously carried out by the CTO.
Other areas of responsibilities included ownership of the hosting infrastructure (primarily Amazon), PBX systems connecting 3 sites and roll-out of various local infrastructure upgrades.
Project Highlights:
A+E International Television Networks β New Drupal CMS Platform providing a common βcoreβ Global code-base baseline for all international joint ventures to build their digital properties (including www.history.co.uk www.biography.co.uk www.tuhistory.com www.seuhistory.com)
Abbott Laboratories β iPad Salesforce app used by US sales force team across all franchises. This was developed natively in xCode with an asset management backend in Drupal, both of which integrate with their Federated Active Directory Single Sign-On (SAML) authentication.
Alcon (Novartis) β Global iPad Salesforce app. A substantial upgrade and roll-out from US & Canadian based instance to a single Globalised multilingual app and backend, adding new functionality, international workflows to asset approval and more importantly to support the increase of the existing 600 end users to thousands of users globally.
Key Clients:
A very difficult challenge is to find a senior technologist that can lead a team within a creative culture. If you see Diego for the first time you would think he's an artist, but behind his coolness lies technical genius...or technical creative genius I must say. I witnessed first hand how he successfully managed to deliver high quality projects during high stress circumstances for high level global brands. He proved effective integration with visual design and UI development distributed teams while manoeuvring ever changing client requirements...all without loosing sight of his integrity and leadership character.
If you are looking for technical creative genius, I strongly suggest you don't waste the opportunity to have Diego on your team.
Alejandro Gomez β Founder, Zemoga
Diego was a joy to work with, helping illustrate complex technical problems in easy language and clear solutions
Chris Altman β Director of International Digital Media - A+E Networks, NY
Zemoga π BogotΓ‘ / NY β³ May 2011 β Jan 2012
Lead a multi-disciplinary development team providing support for digital strategies primarily for a US clientele. Diverse projects from campaign specific sites like the NYC Marathon, bespoke Drupal development, several e-commerce launches, native iOS apps and working with TeamSite ECM on several projects.
Working closely with the US Sales Team on pitches and technical pre-sales support as well as closely off/on-site with clients.
Key Clients:
Diego is the technologist that you want on your team. I've forever been impressed with his dedication, quick (and correct) decision making, dedication to his work and team. To manage development with very short to long timelines, you need someone with the high level of discipline and care that Diego brings to the table.
He handles rapidly changing requirements with the level of agility that is required, yet is also keen on making sure that everything is well considered before moving forward.
Of all the managers I've hired over the years, Diego will always be in the top of the list, and I enjoy watching him advance as time goes on.
Dennis Portello β CTO, Zemoga
UK Parliament π Westminster β³ 2010 β 2011
Joined a large in-house Applications & Development department which was running a Β£8m Procedural Data programme to upgrade bespoke business critical systems which support both Houses (the House of Commons and the House of Lords) with many ASPNet MVC, WPF and underlying RESTFul Web Services.
One of the key objectives of this Procedural Data programme was to enrich data closer to the source in order to publish it in digital form in-line with cost saving exercise to reduce multi-million print contracts.
As such I was responsible for defining, presenting and getting approval of the Product & Solution options papers and their subsequent High Level Designs through the Enterprise Architecture Board. This included the data schema definitions for core data (People, Parliamentary Questions, Written Statements, etc) that would be published on data.parliament.uk

EurekaStep π London β³ Apr 2006 β Mar 2010
Strengthened and developed a more in-depth technical service offering into this Digital Media Agency to compliment the growing and expanding client requirements. Leveraging in-house skills and near-shore partners using both off-the-shelf products and bespoke development depending on suitability.
Key Clients:
It's been a long hard slog, but sheer guts, determination and proven commercial results have helped Diego to become one of the greatest technical architect's in the business. He's an amazing visionary and I've lost count of the amount of times he's been pipped to the post on technical ideas he's been working on by the heady crew at either the BBC or Apple!
For those who have money to invest wisely, he has a clarity of vision and sparkling understanding that would make even some of the great whites stand up and take notice.
Warren Wysocki β Managing Director, EurekaStep

EurekaStep π Horsham β³ Aug 2003 β Mar 2006
Balanced inward facing responsibilities of Managing IT alongside the increasingly more important outward responsibilities to ensure the IT needs of clients and their projects were being met for web application projects.
Key Clients:
When carrying delivery and commercial responsibility for blue chip client engagements, bleeding edge/emergent technologies are typically seen as being a high risk proposition.
Having worked with Diego (2001-2008) on the successful sale and delivery of many βnever been done beforeβ projects, as our Technical Director he carried a maturity and realism as to which technological boundaries should be pushed.
Selling technology solutions to large scale established organisations where they would be seen as early adopters, or even the industry test cases, became the norm and that drive for innovation brought an exciting, highly rewarding (and often challenging) market differentiation to our business model.
Having worked in a Tier 1 IT company for the last 3 years, I can see that Diegoβs ideas and technologies are now viewed as foundational for the next generation ICT delivery model. Concepts such as Open Source, Cloud Computing, Software as a Service, Collaboration etc are being grasped for the cost savings that they can realise in a challenging economic environment, particularly by the Public Sector.
I would highly recommend Diego as an innovator who will always be driven to be one step ahead of the market. The wise move is to invest in his ideas.
Iain McKay β Chief Operating Officer (COO), EurekaStep
Digital Media & Motion β³ Sep 2001 β Aug 2003
Diego is an extremely capable and dependable problem-solver and has wide-ranging experience in the delivery of technical solutions over the Internet.
Dan White β Development Manager, Digital Media & Motion
π¬π§ English β Native / Professional πͺπΈ Spanish β Native / Bilingual / Professional
Seth Godinβs AltMBA, 3rd cohort β A transformative leadership workshop focused on helping people navigate change and uncertainty.
The 21 Irrefutable Laws of Leadership, John Maxwell β Year long effective leadership course, using real-life examples and insights gained from his decades of experience as a leadership coach.
Leadership Masterclass, Hillsong London β A 7 week programme covering leadership excellence, high performance behaviours, developing leadership style & value proposition, excelling in teamwork and motivating others, communication skills developing personal confidence and building strong and effective relationships.
A-Levels: Design & Tech, Electronics, Spanish, Maths, ICT
Finalist at Cannes - As IT Manager for EurekaStep, my last involvement was a significant one β representing the company in a prestigious competition sponsored by the BBC and offered exclusively to its preferred supplier list on emerging Web 2.0 technologies.
Built several hand-coded websites towards which I had began to work on before I had left college. One of the sites won an award from the South East England Development Agency (SEEDA)